Privacy Policy
1. Introduction
This Privacy Policy explains how Hipwerk GmbH ("we", "us", or "our") collects, uses, and protects your information when you use Varient, a Shopify app offering AI-powered conversion rate optimization tools.
2. Information We Collect
When using Varient, we may collect the following categories of information:
- Basic store information such as store name, email, and platform ID
- Content related to your products, including titles, descriptions, and images
- Metadata such as product visibility or SEO-related fields
- Usage activity related to the app’s features
3. How We Use Your Information
We use your information to:
- Deliver the services offered through the app
- Generate suggestions and insights based on your product data
- Maintain and improve the platform
- Communicate with you regarding your account or updates to our service
- Detect and prevent abuse of the platform
4. Analytics
We use a privacy-friendly analytics solution to understand how users interact with our website and app. This helps us improve performance and usability. No personal data or cookies are used for tracking purposes.
5. Third-party Services
To provide our services, we may use trusted third-party providers, including those that assist with data processing, hosting, authentication, or infrastructure. We ensure all providers comply with relevant data protection standards.
6. Data Retention
We retain data only for as long as necessary to provide our services or comply with legal obligations. If you delete your account or request data deletion, we will remove your information unless legally required to retain it.
7. Data Security
We implement reasonable security measures to protect your data against unauthorized access, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure.
8. Your Rights
If you are based in the European Economic Area or Switzerland, you have the right to access, correct, delete, or restrict the use of your personal data. To exercise your rights, please contact us at [email protected].
9. Children’s Privacy
Our service is not intended for use by individuals under the age of 16. We do not knowingly collect data from children. If we learn that we have collected data from a child, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of the policy and may notify users of significant changes via email or in-app notifications.
11. Contact
- Email: [email protected]
- Location: Zürich, Switzerland
- Company: Hipwerk GmbH (CHE-219.373.846)